Market Strategy
Cracking the Bharat Gamer – Language, Culture & Monetisation in Tier 2 & 3 Cities
Explore strategies for engaging gamers in India’s Tier 2 and Tier 3 cities through language, culture, localisation and monetisation.
Session overview
The session examines how regional preferences, local-language demand and evolving spending behaviour are changing the way studios design, localise and monetise games for Bharat.
Speaker details and final session information should be updated from official GameCTRL announcements when available.